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Practical writing for agency owners: content planning, client approvals, retainers, pricing and running a team without the WhatsApp chaos.

Content planning 3 min read

How to get a month of social media posts approved in one go

Approvals drag on because clients see posts one at a time, in a chat, out of context. Here’s a simple routine that gets the whole month signed off in a day or two.
Agency operations 2 min read

Moving your agency off WhatsApp groups: a one-week plan

You don’t have to leave WhatsApp. You have to stop running client work inside it. Here’s a week-long plan to move clients over without upsetting anyone.
Pricing and growth 2 min read

How to structure a social media retainer clients actually renew

Most retainer disputes come from one thing: the client can’t see what they’re getting. Here’s how to package, show and bill a retainer so renewals are easy.

Agency tips, once a month

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